Brand guidelines

Our colours, shapes, and the things you can make with them.

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A language of shapes

Conversation

SVG

Open book

SVG

City and bridge

SVG

Step by step

SVG

Learning together

SVG

Listening

SVG

Neighbourhood

SVG

Workday

SVG

Language in shapes

SVG

Word garden

SVG

Sound and rhythm

SVG

Around the table

SVG

An open door

SVG

Application received

SVG

Ways to learn

SVG

A thread of stories

SVG

Working together

SVG

Practice between shifts

SVG

Everyday notes

SVG

Finding your way

SVG

Letter

SVG

Sentence blocks

SVG

Reading light

SVG

Practice calendar

SVG

A window on Lithuania

SVG

Learning compass

SVG

Logos

Use the supplied SVG files. The full-colour logo belongs on light backgrounds; the reversed version belongs on dark ones.

Kalbomatas
Primary SVG
For dark backgrounds
For dark backgrounds SVG
Reversed glyph
Reversed glyph SVG
Colour cutout · favicon
Colour cutout · favicon SVG

Clear space

Keep at least one quarter of the icon height clear on every side of the logo.

1× 1×
Kalbomatas

Colours

The logo colours are fixed. Product surfaces lead with green and white, with yellow used as a deliberate marker.

Logo colours

Kalbomatas green

#1F7A3A

Logo yellow

#F8CA43

Logo red

#B83C50

Dark green

#173E29

Ink

#0D1410

Paper

#FFFFFF

Interface fields

Marker

#F8CA43

Soft green

#DCECDC

Soft paper

#F7F7EF

Ink

#142D20

Coral

#E87565

Blue

#315AD2

Soft blue

#DFE7FC

Figtree

One family for everything from quiet body copy to bold statements. We use weights 400, 600, 700 and 800.

Headings never end with a full stop. Use this rule in every language, on every page.

Aa ĄČĘĖĮŠŲŪŽ

400 · Regular

Language opens more doors.

600 · Semibold

Language opens more doors.

700 · Bold

Language opens more doors.

800 · Extra bold

Language opens more doors.

Interface elements

Clear actions, soft surfaces and a green accent. Yellow is reserved for an important choice or visible progress.

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Daily practice
Task complete 100%

Icons

We use simple, open Tabler icons. They help people find an action but never replace a clear label.

Consistent stroke weight
Green for the main action
No decorative shadows

Using the brand

Kalbomatas speaks directly and respectfully. Show a useful action, not an abstract promise.

Always

  • ●Preserve the logo proportions
  • ●Choose sufficient contrast
  • ●Keep the prescribed clear space

Never

  • ●Recolour the logo
  • ●Stretch or rotate it
  • ●Add shadows or effects
Name in copy Kalbomatas

Need another format or want to check a use?

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